Advertising in India: Trends and Impact [Hardcover]
Advertising in India: Trends and Impact [Hardcover] | Livres anciens et modernes | Om Gupta
Livres anciens et modernes
Om Gupta
Kalpaz Publications,
2005
Advertising in India: Trends and Impact [Hardcover]
Advertising in India: Trends and Impact [Hardcover] | Livres anciens et modernes | Om Gupta
Livres anciens et modernes
Om Gupta
Kalpaz Publications,
2005
49,56 €
(Delhi,
Inde)
Mode de Paiement
- PayPal
- Carte bancaire
- Virement bancaire
- Pubblica amministrazione
- Carta del Docente
Détails
- Année
- 2005
- ISBN
- 1111008614816
- Auteur
- Om Gupta
- Pages
- 296
- Éditeurs
- Kalpaz Publications
- Thème
- Mass Communication, Journalism, Management
- Langues
- Anglais
- Reliure
- Couverture rigide
- Print on demand
- True
Description
The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
