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Livres anciens et modernes

Om Gupta

Advertising in India: Trends and Impact [Hardcover]

Kalpaz Publications, 2005

49,56 €

Gyan Books Pvt Ltd

(Delhi, Inde)

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Mode de Paiement

Détails

Année
2005
ISBN
1111008614816
Auteur
Om Gupta
Pages
296
Éditeurs
Kalpaz Publications
Thème
Mass Communication, Journalism, Management
Langues
Anglais
Reliure
Couverture rigide
Print on demand
Oui

Description

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
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