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Advertising: Reflections of a Century

Livres anciens et modernes
Holme, Bryan
William Heinemann Ltd, 1982
8,75 €
(Hyde, Royaume-Uni)
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Détails

  • Année
  • 1982
  • ISBN
  • 0434345407
  • Lieu d'édition
  • London
  • Auteur
  • Holme, Bryan
  • Éditeurs
  • William Heinemann Ltd
  • Format
  • 12.25 x 9.25 inches
  • Edition
  • First Edition
  • Thème
  • Advertising, Selling, Psychology, History
  • Description
  • Very Good (+)
  • Description
  • Hard Cover
  • Jaquette
  • True
  • Etat de conservation
  • En excellent ètat
  • Langues
  • Anglais
  • Reliure
  • Couverture rigide
  • Dédicacée
  • False
  • Premiére Edition
  • True

Description

No marks or inscriptions. A very clean very tight copy with unmarked matt black boards and no bumping to corners. Dust jacket price clipped but not marked or torn with traces of storage. 324pp. A lavish volume with reproductions from the top artists' advertising images over the previous century. They show how the images may be different but that the psychology used in selling has little changed over the period. A heavy book.

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