Description

Paperback. Pbo. 4to. (29 x 24 cm). In English and Turkish. 264 p., color ills. Chermayeff. Geismar symbols, logotypes and graphic design from the last five decades.= Chermayeff. Geismar son 50 yilin amblem, logo ve tasarimlari. [Exhibition catalogue]. Considered as one of the most brilliant graphic designers of the 20th century, Ivan Chermayeff has created a number of truly memorable designs with his partner Tom Geismar. Through his unique and exceptional work on the emblem, logo and corporate identity designs of Koç Holding and various other Koç companies, he has made it possible for the names of these institutions, and by extension Turkey, to be acknowledged by the world of design. Since its founding in 1957, Chermayeff & Geismar has pioneered a transformation in the practice of graphic design. Located in New York but working for clients in many countries, especially Turkey, they have pursued a collaborative, multidisciplinary approach across a broad range of projects and disciplines, from the development of scores of famous trademarks to the design of notable museum exhibitions, from hundreds of imaginative posters for cultural events to largescale artworks for distinguished architectural projects. Throughout all these tasks, Chermayeff & Geismar's work has remained consistent, not in style, but in its approach to design. Accepting the Modernist ideal that design is a problem-solving discipline, they have sought to humanize that ideal through humor, artistic invention and an entrepreneurial spirit.