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Ein gutes und sauberes Exemplar. - Prototypes, stereotypes, and semantic norms. Dirk Geeraerts -- Style-shifting and shifting styles: A socio-cognitive approach to lectal variation. Gitte Kristiansen -- Methodological issues in corpus-based Cognitive Linguistics. Kris Heylen, Jose Tummers, Dirk Geeraerts -- Channel and constructional meaning: A collostructional case study. Anatol Stefanowitsch and Stefan Th. Gries -- National variation in the use of er "there". Regional and diachronic constraints on cognitive explanations. Stefan Grondelaers, Dirk Speelman and Dirk Geeraerts -- Variation in the choice of adjectives in the two main national varieties of Dutch. Dirk Speelman, Stefan Grondelaers and Dirk Geeraerts -- Rationalist and romantic models in globalisation. Frank Polzenhagen and Rene Dirven -- A nation is a territory with one culture and one language: The role of metaphorical folk models in language policy debates. Raphael Berthele -- Cultural models of Home in Aboriginal children's English. Farzad Sharificm -- A Cognitive Linguistic approach to the cultures of World Englishes: The emergence of a new model. Hans-Georg Wolf -- Corporate brands as socio-cognitive representations. Veronika Koller -- Metaphorically speaking: Gender and classroom discourse. Susan Fiksdal -- The business model of the university: Sources and consequences of its construal. Nancy Urban -- Competition, cooperation, and interconnection: 'Metaphor families' and social systems. Pamela S. Morgan -- How cognitive linguists can help to solve political problems. Karol Janicki. ISBN 9783110196252