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Livres anciens et modernes

Mark Tungate

Fashion Brands: Branding Style from Armani to Zara

Kogan Page Ltd, 2011

12,00 €

Godley Books

(Hyde, Royaume-Uni)

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Détails

Année
2011
ISBN
0749453052
Lieu d'édition
London
Auteur
Mark Tungate
Éditeurs
Kogan Page Ltd
Format
9.5 x 6.25 inches
Thème
Clothes, Designers, Logos, Adverts, Psychology
Description
As New
Description
Hard Cover
Jaquette
Oui
Etat de conservation
Comme neuf
Langues
Anglais
Reliure
Couverture rigide
Dédicacée
Non
Premiére Edition
Non

Description

Book and jacket in mint unread condition. 264pp. A wide-ranging study of fashion including marketing, objects of desire, logos, advertising, store design, psychology and the media, Full of first-hand interviews with key players, this work analyses every aspect of fashion from a marketing perspective.
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