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Tadelloses Exemplar. - Table o f Contents -- List of figures and tables 9 -- Emanuela Mora and Marco Pedroni -- New frontiers of the fashion imaginary 13 -- Part 1: Fashion and the media -- Romana Ando -- Fashion fandom and TV quality drama: From poaching to -- everyday identity performance through Finterest 29 -- Luisa Valeriani -- Dressed in politics: The use of costumes in Game o f Thrones 55 -- Phylis Johnson -- Second life community and global citizenship: -- A fashion tale of a virtual empire 87 -- Marco Pedroni, Teresa S�ba and Patricia SanMiguel -- Is the golden era of fashion blogs over? -- An analysis of the Italian and Spanish fields of fashion blogging 105 -- Marina Ramos-Serrano and Gema Macias-Munoz -- Lady Dior: Brand values in fashion film s 125 -- Eugenie Maria Theuer -- Kaleidoscopes of cloth and canvas: -- A phenomenological approach to fashion on the cinematic -- red carpet -- N ick Rees-Roberts -- Behind-the-scenes: Framing fashion and the limits of the -- documentary m ode 163 -- Part 2: Fashion in the making -- Cecilia Winterhalter -- The re-invention of Made in Italy goods: Italian know-how in -- product innovation in the work of three Italian women Crafters 183 -- M onia Massarini and Rubens Pauluzzo -- Emerging Chinese fashion brands: -- The silent revolution? 203 -- Marco Ricchetti and Karan Khurana -- Shifting perspectives on sustainable supply chain management -- in the fashion business 225 -- Valentina Jacometti -- Sustainable consciousness and consumer identity: Legal tools -- and ru les 247 -- Part 3: Politics o f Fashion -- Tereza Kuldova -- On fashion and illusions: Designing interpassive Indianness for -- India�s ric h 273 -- Ligia Carvalho Abreu -- Human rights in fashion creations, production and branding: -- A genuine policy or a marketing strategy? 291 ISBN 9783034327879