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Cheskin, Louis

How to Predict What People Will Buy - The Key to Motivation Research

Liveright, 1957

299,95 €

RareNonFiction.com

(Ladysmith, Canada)

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Détails

Année
1957
Lieu d'édition
New York
Auteur
Cheskin, Louis
Éditeurs
Liveright
Format
8vo - over 7¾" - 9¾" tall
Edition
F First Edition
Thème
How to Predict What People Will Buy - The Key to Motivation, Research Motivation Research can help you in your business to, write your own success story." - from dust jacket. Author was, director of the Color Research Institute. Consumer Behavior, Behaviour Business Psychology
Description
J H Fair Hardcover
Etat de conservation
En bonne condition
Langues
Anglais
Reliure
Couverture rigide
Premiére Edition
Oui

Description

241 pages. Index. "Reveals the formulas and step-by-step case histories of packages, trademarks and ads of national and regional brands and how they were pre-tested to assure success. Learn how the amazing science of Motivation Research can help you in your business to write your own success story." - from dust jacket. Author was director of the Color Research Institute. Former owner's ink stamps upon front free endpaper else unmarked. Average wear. Sound working copy. Dust jacket now preserved in glossy new archival-grade Brodart cover. Book
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