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Ein gutes und sauberes Exemplar. - On language policy in the age of globalization with good governance TAKAO KATSURAGI -- Thrifty monolingualism and luxuriating plurilingualism? KONRAD EHLICH -- Challenges for language policy in today's Japan NANETTE GOTTLIEB -- Is the promotion of languages such as German and Japanese abroad still appropriate today? ULRICH AMMON -- Japanese and German language education in the UK: problems, parallels, and prospects TESSA CARROLL -- Changing economic values of German and Japanese FUMIO INOUE -- The debate on English as an official language in Japan PATRICK HEINRICH -- Remains of the day: language orphans and the decline of German as a medical lingua franca in Japan JOHN MAKER -- The case for choice - language preferences in Japanese academic publishing FLORIAN COULMAS -- Tokio or Tokyo? Dschudo or Judo? On writing foreign names ELMAR HOLENSTEIN -- Effects of globalization on minority languages in Europe -focusing on Celtic languages KIYOSHI HARA. ISBN 9783110191585