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Livres anciens et modernes

Christian Ude

Lodenfrey. Seit Since 1842

Teneues, 2013

20,90 €

Piazza del Libro

(Trebaseleghe, Italie)

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Détails

Année
2013
ISBN
9783832797164
Auteur
Christian Ude
Éditeurs
Teneues
Langues
Italien
Condition
Neuf

Description

Dettagli Libro<br><br>Sku: PZZLB5337<br>ISBN: 9783832797164<br>Titolo: Lodenfrey. Seit Since 1842<br>Autore: Christian Ude<br>Editore: Teneues<br>Anno: 2013<br>Pagine: 127<br>Formato: Rilegato<br><br>Lodenfrey - this name is not just a synonym for traditional Bavarian clothing, the family firm in the shadow of the Munich Frauenkirche has also transformed itself in recent years into a department store with exquisite designer fashion. On finishing the conversion of its original building, Lodenfrey looks back at the rich, 170-year-plus history of its fabric manufacturing, clothing factory and the store. This is a history of consistent innovation, whether the invention of the eponymous water-repellent loden fabric or forward-looking marketing ideas such as selling through direct mail catalogs and through their own shops. More than just a fusty chronicle, this book offers an exciting journey through the history of a fashion institution.
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