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Livres anciens et modernes

Bernays, Edward L. [Editor], Cutler, Howard W., Dodge, Sherwood, Fine, Benjamin, Fleischman, Doris, Ginsburgh, A. Robert, Jones, John Price, Samstag, Nicholas [Contributors]

The Engineering of Consent

University of Oklahoma Press, 1956

5950,00 €

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Détails

Année
1956
Lieu d'édition
Norman, OK, U.S.A.
Auteur
Bernays, Edward L. [Editor], Cutler, Howard W., Dodge, Sherwood, Fine, Benjamin, Fleischman, Doris, Ginsburgh, A. Robert, Jones, John Price, Samstag, Nicholas [Contributors]
Éditeurs
University of Oklahoma Press
Format
8vo - over 7¾" - 9¾" tall
Edition
Second Printing
Thème
Spin Control, Media Manipulation, Marketing, Public Relations, Mind Control, Thought Control, Brainwashing, Social Engineering, Publicity, Social Science, Mass Mind Conspiracy News Media Psychology
Description
J H Fair Hardcover
Etat de conservation
En bonne condition
Langues
Anglais
Reliure
Couverture rigide
Premiére Edition
Non

Description

Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions. A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8. Book
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