Pegler,STOREFRONTS AND FACADES 2,1988[store design,vetrine,architettura

Edited by Martin M. Pegler, SVM,
STOREFRONTS AND FACADES. Book 2,
Retail Reporting Corporation New York,
New York 1988,
rilegatura in cartoncino rigido e similpelle blu,
titolo in oro al piatto, sovraccoperta illustrata,
31x24 cm., pp.191,
numerosissime illustrazioni a colori,
testo in inglese,
in copertina: Stores on Rodeo Drive,
Beverly Hills, California
photo: Ted Buel, Los Angeles,
peso: kg.1,38

CONDIZIONI DEL LIBRO: ottime,
imperfezioni alla sovraccoperta,
piccola abrasione al bordo della copertina in pelle,
per il resto come nuovo




Table of Contents
Introduction 7
I. Contemporary 9
II. High Tech & Skeletal Structures 21
III. Neo-Classics 31
IV. Post Modern Models 41
V. Eclectic Elegance 53
VI. Familiar Favorites 65
VII. Rehabs & The Past Remembered 71
VIII. Fun & Funky 89
IX. Majestic Marble 97
X. Wood, Wonderful Wood 111
XI. Metal Magic 123
XII. Neon: Glimmer & Glow 135
XIII. Sigs, Signs & Sculpture 147
XIV. Zigs & Zags 159
XV. Unifying Elements 169
XVI. Open to View 177


dalle note di copertina:
"Open Sesame" worked magic for Ali
Baba. It opened doors—removed walls-
displayed a wealth of gold and silver—an
immeasurable fortune. A good store front
design is the "Open Sesame" for the
retailer. It opens up—it uncovers—it
reveals the glories that lie within either by
full exposure or by subtle displays that
"suggest" what lies beyond.

Store Fronts & Facades, Book 2 leads us
across the country and into Europe to
see some exciting and excellent store
facades that either by their design—their
materials—their light and signage—and
their total image projection make suc-
cessful "up front" statements for the
retailer. We have divided our collection of
over 250 full color photos by Design
theme—by facing materials—by Detail-
ing or Direction into sixteen interesting
and illuminating chapters.

The book has been edited and notated by
Martin M. Pegler, SVM, a recognized and
respected authority on Store Design and
Visual Merchandising. He has sought out
examples in giant area malls—in strip
centers—on Main streets, walking streets
and side streets,—in major cities and
small towns—and has grouped them to
show "what" is being done—by "whom"
—"where" and "why". Turning the pages
of this edition can be a voyage of self-
discovery with a personal "Open
Sesame" at the end.