Advertising in India: Trends and Impact [Hardcover]
Advertising in India: Trends and Impact [Hardcover] | Libri antichi e moderni | Om Gupta
Libri antichi e moderni
Om Gupta
Kalpaz Publications,
2005
Advertising in India: Trends and Impact [Hardcover]
Advertising in India: Trends and Impact [Hardcover] | Libri antichi e moderni | Om Gupta
Libri antichi e moderni
Om Gupta
Kalpaz Publications,
2005
49,56 €
(Delhi,
India)
Metodi di Pagamento
- PayPal
- Carta di Credito
- Bonifico Bancario
- Pubblica amministrazione
- Carta del Docente
Dettagli
- Anno di pubblicazione
- 2005
- ISBN
- 1111008614816
- Autore
- Om Gupta
- Pagine
- 296
- Editori
- Kalpaz Publications
- Soggetto
- Mass Communication, Journalism, Management
- Lingue
- Inglese
- Legatura
- Rilegato
- Print on demand
- True
Descrizione
The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
