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Libri antichi e moderni

Cheskin, Louis

How to Predict What People Will Buy - The Key to Motivation Research

Liveright, 1957

299,95 €

RareNonFiction.com

(Ladysmith, Canada)

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Metodi di Pagamento

Dettagli

Anno di pubblicazione
1957
Luogo di stampa
New York
Autore
Cheskin, Louis
Editori
Liveright
Formato
8vo - over 7¾" - 9¾" tall
Edizione
F First Edition
Soggetto
How to Predict What People Will Buy - The Key to Motivation, Research Motivation Research can help you in your business to, write your own success story." - from dust jacket. Author was, director of the Color Research Institute. Consumer Behavior, Behaviour Business Psychology
Descrizione
J H Fair Hardcover
Stato di conservazione
Buono
Lingue
Inglese
Legatura
Rilegato
Prima edizione

Descrizione

241 pages. Index. "Reveals the formulas and step-by-step case histories of packages, trademarks and ads of national and regional brands and how they were pre-tested to assure success. Learn how the amazing science of Motivation Research can help you in your business to write your own success story." - from dust jacket. Author was director of the Color Research Institute. Former owner's ink stamps upon front free endpaper else unmarked. Average wear. Sound working copy. Dust jacket now preserved in glossy new archival-grade Brodart cover. Book
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