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Libri antichi e moderni

Christian Ude

Lodenfrey. Seit Since 1842

Teneues, 2013

20,90 €

Piazza del Libro

(Trebaseleghe, Italia)

Parla con il Libraio

Metodi di Pagamento

Dettagli

Anno di pubblicazione
2013
ISBN
9783832797164
Autore
Christian Ude
Editori
Teneues
Lingue
Italiano
Condizioni
Nuovo

Descrizione

Dettagli Libro<br><br>Sku: PZZLB5337<br>ISBN: 9783832797164<br>Titolo: Lodenfrey. Seit Since 1842<br>Autore: Christian Ude<br>Editore: Teneues<br>Anno: 2013<br>Pagine: 127<br>Formato: Rilegato<br><br>Lodenfrey - this name is not just a synonym for traditional Bavarian clothing, the family firm in the shadow of the Munich Frauenkirche has also transformed itself in recent years into a department store with exquisite designer fashion. On finishing the conversion of its original building, Lodenfrey looks back at the rich, 170-year-plus history of its fabric manufacturing, clothing factory and the store. This is a history of consistent innovation, whether the invention of the eponymous water-repellent loden fabric or forward-looking marketing ideas such as selling through direct mail catalogs and through their own shops. More than just a fusty chronicle, this book offers an exciting journey through the history of a fashion institution.
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