Descrizione

ABOUT THE BOOK: This book takes the reader through India’s journey in the arena of soft power from ancient times until the contemporary era. India as one of the oldest civilization has had its long path of journey from being called the “Golden Bird” to becoming one of the most important countries in the world today at the global podium. Today, the importance of India has ascended due to the power shift in the global geopolitics as many scholars and experts talk about the rise of the “Asian century”.This book is an in-depth study conducted on India’s soft power, which includes predominant elements on soft power such as civil society, foreign policy, public diplomacy, cultural diplomacy and likewise a comparison with the soft power of China. The book on the whole aims at revisiting the country’s super-abundant sof† power, appreciating the several rich soft power aspects that Mystic India possesses. It also highlights the several gaps that require to be filled for the country to further work towards advancing its soft power in the 21st century to become a “soft power-superpower”.