Shaping International Public Opinion. A Model for Nation Branding and Public Diplomacy. Foreword Guy J. Golan.

Jami A. Fullerton and Alice Kendrick: The Model of Country Concept Explained -- Michael Elasmar and Jacob Groshek: A Historical Overview and Future Directions in the Conceptualization of Country Images -- Claudia Labarca: Trust in Nation Branding and Public Diplomacy: Beyond Reputation and Image -- Dane Kiambi: The Role of Familiarity in Shaping Country Reputation -- Jacob Groshek, Lei Guo, Chelsea Cutino, and Michael Elasmar: A Sample Methodology for Extracting and Interpreting Country Concept from Social Media Users and Content -- Ibrahim N. Abusharif: Ferguson, Global Media Narratives, and Nation Branding -- Fang Yang and Bruce Vanden Bergh: Movies' Influence on Country Concept -- Fang Liu, Jamie Murphy, and Jing Li: Country of Origin, Country Image, and Wine -- Imran Hasnat and Elanie Steyn: From "Bottomless Basket" to "Beautiful Bangladesh": Nation Branding through Tourism and Public Diplomacy -- Mallorie Rodak: Impact and Evaluation of International Exchange Programs asTools of Relational Diplomacy -- Olga Zatepilina-Monacell, Hongwei "Chris" Yang, and Yingqi Wang: Factors Shaping U.S. College Students'Concept of China and Willingness to Study in China -- JanisTeruggi Page and Lawrence Parnell: The U.S. Secretary of State's Award for Corporate Excellence: An Intersection of Nation Branding, Public Diplomacy, and Global Corporate Social Responsibility -- Jami A. Fullerton, Alice Kendrick, and Mallorie Rodak: A Propaganda Analysis of the Brand USA Tourism Campaign: Government-Sponsored Advertising to International Travelers. ISBN 9781433130298