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Bernays, Edward L. [Editor], Cutler, Howard W., Dodge, Sherwood, Fine, Benjamin, Fleischman, Doris, Ginsburgh, A. Robert, Jones, John Price, Samstag, Nicholas [Contributors]

The Engineering of Consent

University of Oklahoma Press, 1956

5950,00 €

RareNonFiction.com

(Ladysmith, Canada)

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Metodi di Pagamento

Dettagli

Anno di pubblicazione
1956
Luogo di stampa
Norman, OK, U.S.A.
Autore
Bernays, Edward L. [Editor], Cutler, Howard W., Dodge, Sherwood, Fine, Benjamin, Fleischman, Doris, Ginsburgh, A. Robert, Jones, John Price, Samstag, Nicholas [Contributors]
Editori
University of Oklahoma Press
Formato
8vo - over 7¾" - 9¾" tall
Edizione
Second Printing
Soggetto
Spin Control, Media Manipulation, Marketing, Public Relations, Mind Control, Thought Control, Brainwashing, Social Engineering, Publicity, Social Science, Mass Mind Conspiracy News Media Psychology
Descrizione
J H Fair Hardcover
Stato di conservazione
Buono
Lingue
Inglese
Legatura
Rilegato
Prima edizione
No

Descrizione

Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions. A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8. Book
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