Tourism And New Media
Tourism And New Media | Libri antichi e moderni | Andreopoulou Zacharoula
Libri antichi e moderni
Andreopoulou Zacharoula
Franco Angeli,
2017
Tourism And New Media
Tourism And New Media | Libri antichi e moderni | Andreopoulou Zacharoula
Libri antichi e moderni
Andreopoulou Zacharoula
Franco Angeli,
2017
22,00 €
(Trebaseleghe,
Italia)
Metodi di Pagamento
- PayPal
- Carta di Credito
- Bonifico Bancario
- Pubblica amministrazione
- Carta del Docente
Dettagli
- Anno di pubblicazione
- 2017
- ISBN
- 9788891751058
- Autore
- Andreopoulou Zacharoula
- Editori
- Franco Angeli
Descrizione
What is tourism in new media era? What are green tourism and green business and should we adopt green marketing strategies in order to attract tourists? The book presents theory topics and supports with insight from case studies and successful paradigms from Greece and Italy such as: major trends of tourism market, the role of public policies in tourism, agritourism and social media marketing, sustainable approach of agrotourism, rural tourism development, the role of DMOs in the digital era.
Condizioni: come nuovo rimanenza di magazzino, lievi difetti di copertina
