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Libri antichi e moderni

Om Gupta

Advertising in India: Trends and Impact [Hardcover]

Kalpaz Publications, 2005

49,56 €

Gyan Books Pvt Ltd

(Delhi, India)

Parla con il Libraio

Metodi di Pagamento

Dettagli

Año de publicación
2005
ISBN
1111008614816
Autor
Om Gupta
Páginas
296
Editores
Kalpaz Publications
Materia
Mass Communication, Journalism, Management
Idiomas
Inlgés
Encuadernación
Tapa dura
Impresión bajo demanda

Descrizione

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
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