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Libros antiguos y modernos

Virender S. Poonia

Advertising Management(Pb)

GenNext Publication, 2010

35,36 €

Gyan Books Pvt Ltd

(Delhi, India)

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Detalles

Año de publicación
2010
ISBN
1111008612922
Autor
Virender S. Poonia
Páginas
325
Editores
GenNext Publication
Materia
Management Paper Back
Descripción
Paperback
Idiomas
Inlgés
Encuadernación
Tapa blanda
Impresión bajo demanda

Descripción

This book is designed to be a comprehensive text on Advertising Management for students in all the world. This book covers a wide range of advertising management issues, and attempt to introduce the subject in a comprehensive way. It avoids the narrow focus and considerable complexity of many other books in this area where in depth treatment is required, students are recommended to read relevant texts by leading contributors to idea about advertising management thinking and practice. The objective of the book is to bring together a balanced selection of core concepts as well as new perspectives that collectively articulate a knowledgebased view of advertising management All the critical processes of advertising management are generally outsourced to specialized advertising agencies.
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