Gourmands and gluttons : the rhetoric of food excess.

Tadelloses Exemplar. - Introduction-The Rhetoric of Food Excess -- Chewing Over the Recent Food Frenzy in Media -- and Popular Culture -- Beyond "Mere Cookery"-Situating Food in Rhetorical Studies -- Scrutinizing a Full Plate-A Holistic Approach to -- the Rhetoric of Food -- Untangling Incongruities-Alluding to Excess -- Enter the Gourmand and the Glutton-A Preview of Chapters -- From Gourmand to Glutton- Counterparts and Cultural Personae -- In the Footstep of a Gastronome: The Historical Gourmand -- The Historical Glutton as the Embodiment of Excess -- The Gourmand and the Glutton as Cultural Personae Today -- Enfolding Desires and Pleasures into Tantalizing Appeals and Rhetorical Strategies -- What Is Excess? -- Tantalizing Appeals-Rhetorically Steering Us Towards Excess -- The Rhetorical Strategies of Excess -- Weighing the Influence of the Gourmand or the Glutton -- The Foodie's Arsenal of Excessive Delights -- Recounting Foodie Motifs in the Origins of Slow -- Food and Locavore -- Tantalizing with the Slow and the Local -- Seasoning with the Rhetorical Strategies of Quality and Control -- Foodie Excesses: Copiousness, Competition, and Rationalizing -- Foodie Paradoxes and the Backlash Against Foodies -- Embracing the Glutton through the Power of Fat -- Fast Food Consumption and Fat Shaming -- Enticing Consumers with Escape and Control -- The Strategy of Quantity-Enormous Portions and Fatty, -- Sugary Foods -- Excess as Challenge: "Upping the Ante" by "Hedging -- Your Bets" or "Going All In" -- The Problems of Gluttony-Trying to Quantify Desires -- Digitized Food Porn as a Cornucopia of Excess -- Getting to Excess by Narrowing the Definition of Food Porn -- A Tantalizing Invitation that Simultaneously Presents -- and Masks Excess -- A Fusion of the Gourmand and the Glutton in Food Porn -- Employing Necessity and Escalating Our Desires -- Fleeting Pleasures Steadily Feeding Cravings Beyond Food Porn -- Conclusion-Overstuffed, Insatiable, and Teeming with Questions -- Notes Bibliography. ISBN 9781433122248