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Cheskin, Louis

How to Predict What People Will Buy - The Key to Motivation Research

Liveright, 1957

299,95 €

RareNonFiction.com

(Ladysmith, Canadá)

Habla con el librero

Formas de Pago

Detalles

Año de publicación
1957
Lugar de impresión
New York
Autor
Cheskin, Louis
Editores
Liveright
Formato
8vo - over 7¾" - 9¾" tall
Edición
F First Edition
Materia
How to Predict What People Will Buy - The Key to Motivation, Research Motivation Research can help you in your business to, write your own success story." - from dust jacket. Author was, director of the Color Research Institute. Consumer Behavior, Behaviour Business Psychology
Descripción
J H Fair Hardcover
Conservación
Bueno
Idiomas
Inlgés
Encuadernación
Tapa dura
Primera edición

Descripción

241 pages. Index. "Reveals the formulas and step-by-step case histories of packages, trademarks and ads of national and regional brands and how they were pre-tested to assure success. Learn how the amazing science of Motivation Research can help you in your business to write your own success story." - from dust jacket. Author was director of the Color Research Institute. Former owner's ink stamps upon front free endpaper else unmarked. Average wear. Sound working copy. Dust jacket now preserved in glossy new archival-grade Brodart cover. Book
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