Metaphor in economics and specialised discourse. Linguistic insights ; volume 282.

Minimal berieben, neuwertiges Ex. / Minimally rubbed, as new copy - " Contents -- " Introduction: Metaphor and specialised discourse ( Jos�ateo and Francisco Yus ) -- " Section 1: Metaphor in the discourse of Business and Economics -- " Ad hoc concepts in humorous financial metaphors. A pragmatic approach ( Jos�ateo and Francisco Yus ) -- " War and health metaphors in financial discourse: The case of "Letter to Shareholders" in annual reports ( Chelo Vargas-Sierra and Antonio Moreno-Sandoval ) -- " Do Business English students use metaphors? An analysis of complex metaphoric patterns in students' business diaries ( Andreea Rosca ) -- " Metaphors in economics and financial blogs in Spanish ( Jos�oaqu�Mart�z Egido ) -- " Section 2: Metaphor in the discourse of politics, diplomacy and law -- " The English Supreme Court vs Boris Johnson: Legal metaphors for a constitutional crisis ( Mar��ngeles Orts Llopis ) -- " Legitimation by metaphor: Figurative uses of language in academic discourse in favour and against EU policies ( Miguel �ngel Campos-Pardillos ) -- " The language of diplomacy and the interpreter's metaphoric and imagological dilemmas ( Catalina Iliescu Gheorghiu ) -- " Section 3: Metaphor in other specialized discourses -- " Metaphors in Marine Engineering journals: An overview ( Silvia Molina Plaza ) -- " Metaphorisation in fashion designers' TED Talks ( Isabel Balteiro ) -- " The battles of language revisited. Metalinguistic metaphors in informative speech about feminist language ( Carmen Marim�lorca ) -- " Neology and terminology in health sciences. An approach to terminological metaphor in the discourse of Assisted Reproduction ( Carmen S�hez Manzanares and M. Isabel Santamar�P�z ) -- " Series index. ISBN 9783034340489