Advertising in India: Trends and Impact [Hardcover]
Advertising in India: Trends and Impact [Hardcover] | Libros antiguos y modernos | Om Gupta
Libros antiguos y modernos
Om Gupta
Kalpaz Publications,
2005
Advertising in India: Trends and Impact [Hardcover]
Advertising in India: Trends and Impact [Hardcover] | Libros antiguos y modernos | Om Gupta
Libros antiguos y modernos
Om Gupta
Kalpaz Publications,
2005
49,56 €
(Delhi,
India)
Formas de Pago
- PayPal
- Tarjeta de crédito
- Transferencia Bancaria
- Pubblica amministrazione
- Carta del Docente
Detalles
- Año de publicación
- 2005
- ISBN
- 1111008614816
- Autor
- Om Gupta
- Páginas
- 296
- Editores
- Kalpaz Publications
- Materia
- Mass Communication, Journalism, Management
- Idiomas
- Inlgés
- Encuadernación
- Tapa dura
- Impresión bajo demanda
- True
Descripción
The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
