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Fashion Brands: Branding Style from Armani to Zara

Fashion Brands: Branding Style from Armani to Zara | Rare and modern books | Mark Tungate

Rare and modern books
Mark Tungate
Kogan Page Ltd, 2011
12.00 €
(Hyde, United Kingdom)

Payment methods

Details

  • Year of publication
  • 2011
  • ISBN
  • 0749453052
  • Place of printing
  • London
  • Author
  • Mark Tungate
  • Publishers
  • Kogan Page Ltd
  • Size
  • 9.5 x 6.25 inches
  • Keyword
  • Clothes, Designers, Logos, Adverts, Psychology
  • Cover description
  • As New
  • Binding description
  • H
  • Dust jacket
  • True
  • State of preservation
  • As New
  • Languages
  • English
  • Binding
  • Hardcover
  • Inscribed
  • False
  • First edition
  • False

Description

Book and jacket in mint unread condition. 264pp. A wide-ranging study of fashion including marketing, objects of desire, logos, advertising, store design, psychology and the media, Full of first-hand interviews with key players, this work analyses every aspect of fashion from a marketing perspective.

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