Fashion Brands: Branding Style from Armani to Zara
Fashion Brands: Branding Style from Armani to Zara | Rare and modern books | Mark Tungate
Fashion Brands: Branding Style from Armani to Zara
Fashion Brands: Branding Style from Armani to Zara | Rare and modern books | Mark Tungate
Payment methods
- PayPal
- Credit card
- Bank transfer
- Pubblica amministrazione
- Carta del Docente
Details
- Year of publication
- 2011
- ISBN
- 0749453052
- Place of printing
- London
- Author
- Mark Tungate
- Publishers
- Kogan Page Ltd
- Size
- 9.5 x 6.25 inches
- Keyword
- Clothes, Designers, Logos, Adverts, Psychology
- Cover description
- As New
- Binding description
- H
- Dust jacket
- True
- State of preservation
- As New
- Languages
- English
- Binding
- Hardcover
- Inscribed
- False
- First edition
- False
Description
Book and jacket in mint unread condition. 264pp. A wide-ranging study of fashion including marketing, objects of desire, logos, advertising, store design, psychology and the media, Full of first-hand interviews with key players, this work analyses every aspect of fashion from a marketing perspective.