Advertising in India: Trends and Impact [Hardcover]
Advertising in India: Trends and Impact [Hardcover] | Rare and modern books | Om Gupta
Rare and modern books
Om Gupta
Kalpaz Publications,
2005
Advertising in India: Trends and Impact [Hardcover]
Advertising in India: Trends and Impact [Hardcover] | Rare and modern books | Om Gupta
Rare and modern books
Om Gupta
Kalpaz Publications,
2005
49.56 €
(Delhi,
India)
Payment methods
- PayPal
- Credit card
- Bank transfer
- Pubblica amministrazione
- Carta del Docente
Details
- Year of publication
- 2005
- ISBN
- 1111008614816
- Author
- Om Gupta
- Pages
- 296
- Publishers
- Kalpaz Publications
- Keyword
- Mass Communication, Journalism, Management
- Languages
- English
- Binding
- Hardcover
- Print on demand
- True
Description
The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
