Questo sito usa cookie di analytics per raccogliere dati in forma aggregata e cookie di terze parti per migliorare l'esperienza utente.
Leggi l'Informativa Cookie Policy completa.

Libri antichi e moderni

Om Gupta

Advertising in India: Trends and Impact [Hardcover]

Kalpaz Publications, 2005

49.56 €

Gyan Books Pvt Ltd

(Delhi, India)

Parla con il Libraio

Metodi di Pagamento

Dettagli

Year of publication
2005
ISBN
1111008614816
Author
Om Gupta
Pages
296
Publishers
Kalpaz Publications
Keyword
Mass Communication, Journalism, Management
Languages
English
Binding
Hardcover
Print on demand

Descrizione

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
Logo Maremagnum en