Advertising in India: Trends and Impact
Advertising in India: Trends and Impact | Rare and modern books | Om Gupta
Rare and modern books
Om Gupta
Kalpaz Publications,
2024
Advertising in India: Trends and Impact
Advertising in India: Trends and Impact | Rare and modern books | Om Gupta
Rare and modern books
Om Gupta
Kalpaz Publications,
2024
43.56 €
(Delhi,
India)
Payment methods
- PayPal
- Credit card
- Bank transfer
- Pubblica amministrazione
- Carta del Docente
Details
- Year of publication
- 2024
- ISBN
- 1111008614816
- Author
- Om Gupta
- Pages
- 296
- Publishers
- Kalpaz Publications
- Keyword
- Mass Communication, Journalism, Management
- Binding description
- Paperback
- Languages
- English
- Binding
- Softcover
- Print on demand
- True
Description
About The Book: The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
