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Rare and modern books

Om Gupta

Advertising in India: Trends and Impact

Kalpaz Publications, 2024

43.56 €

Gyan Books Pvt Ltd

(Delhi, India)

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Details

Year of publication
2024
ISBN
1111008614816
Author
Om Gupta
Pages
296
Publishers
Kalpaz Publications
Keyword
Mass Communication, Journalism, Management
Binding description
Paperback
Languages
English
Binding
Softcover
Print on demand
Yes

Description

About The Book: The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
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