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Rare and modern books

Virender S. Poonia

Advertising Management(Pb)

GenNext Publication, 2010

35.36 €

Gyan Books Pvt Ltd

(Delhi, India)

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Details

Year of publication
2010
ISBN
1111008612922
Author
Virender S. Poonia
Pages
325
Publishers
GenNext Publication
Keyword
Management Paper Back
Binding description
Paperback
Languages
English
Binding
Softcover
Print on demand
Yes

Description

This book is designed to be a comprehensive text on Advertising Management for students in all the world. This book covers a wide range of advertising management issues, and attempt to introduce the subject in a comprehensive way. It avoids the narrow focus and considerable complexity of many other books in this area where in depth treatment is required, students are recommended to read relevant texts by leading contributors to idea about advertising management thinking and practice. The objective of the book is to bring together a balanced selection of core concepts as well as new perspectives that collectively articulate a knowledgebased view of advertising management All the critical processes of advertising management are generally outsourced to specialized advertising agencies.
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