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Rare and modern books

Mark Tungate

Fashion Brands: Branding Style from Armani to Zara

Kogan Page Ltd, 2011

12.00 €

Godley Books

(Hyde, United Kingdom)

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Details

Year of publication
2011
ISBN
0749453052
Place of printing
London
Author
Mark Tungate
Publishers
Kogan Page Ltd
Size
9.5 x 6.25 inches
Keyword
Clothes, Designers, Logos, Adverts, Psychology
Cover description
As New
Binding description
Hard Cover
Dust jacket
Yes
State of preservation
As New
Languages
English
Binding
Hardcover
Inscribed
No
First edition
No

Description

Book and jacket in mint unread condition. 264pp. A wide-ranging study of fashion including marketing, objects of desire, logos, advertising, store design, psychology and the media, Full of first-hand interviews with key players, this work analyses every aspect of fashion from a marketing perspective.
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