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Rare and modern books

Abdul Nasir Khan

Local Narratives, Global Media: Regional Television Stations and the Use of New Communications Technologies in Himalayan, India [Hardcover]

Gyan Publishing House, 2018

41.94 €

Gyan Books Pvt Ltd

(Delhi, India)

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Details

Year of publication
2018
ISBN
1111013675766
Author
Abdul Nasir Khan
Pages
154
Publishers
Gyan Publishing House
Keyword
Mass Communication, Journalism
Languages
English
Binding
Hardcover
Print on demand
Yes

Description

ABOUT THE BOOK: This book is a study of the role of local television stations in Kargil (India), which investigates whether the success of local media in Kargil is a result of fulfilling the needs and desires of the local community, using the methods of content analysis, interviews, and surveys. Kargili local television stations have adopted global media technologies for disseminating their programs, but at the same time have changed some of the television conventions to meet the needs and expectations of local viewers. The forces of globalization have not only exposed places like Kargil to new technologies, but have also given them an opportunity to participate in new discourses, to create a local media that is being used to address the specific concerns and problems of the local community
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