Description

This is a very good softcover copy with almost no wear. Completely clean inside and out. Text in Italian. This is a special number of the periodical published by Sipra or Societa Italiana Pubblicita per Azioni in Turin, Italy. Essays by twenty writers including: Alberto Testa, Carlo Giovetti, Dante Cappelletti, Enrico Morbelli, Giambattista Vicari, Mario Natale, Piero Zanotto, Alberto Marrama, among others. Sections on dance halls, cafes, musicals, brochures, programs, posters, circus material, Spoleto Festival, Biennales, film stars, tv promotion, radio, jazz, etc. International in scope, not just Italy. Illustrated in color and also vintage black & white photographs and reproductions of ads, etc. Full of interesting material from the history of advertising, ca. 1890 to the 1970's. 9" high X 8" wide, 240 pages. This book will be securely packed and shipped with tracking.