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Libri antichi e moderni

Madhukant Jha

Retail Managment (Pb)

GenNext Publication, 2009

35.36 €

Gyan Books Pvt Ltd

(Delhi, India)

Parla con il Libraio

Metodi di Pagamento

Dettagli

Year of publication
2009
ISBN
1111008612918
Author
Madhukant Jha
Pages
319
Publishers
GenNext Publication
Keyword
Management Paper Back
Binding description
Paperback
Languages
English
Binding
Softcover
Print on demand

Descrizione

This Book presents the intricacies of retailing from both academic and practical points of view. New changing Business practices are actuating changes in the retail environment. Dearth of time and increase in incomes of public has created a need for new types of retail formats. This means retailers will have to have knowledge of knowing their customers and anticipating their needs. As the economic structure in India is changing so is the field of retailing. Malls, supermarkets, shopping outlets have mushroomed, calling for the practical application of modern Management techniques to run them effectively and efficiently. This calls for retail managers to be expert at designing, planning, marketing, pricing, and promotion. This book presents the subject of Retailing as no other book in the market does. It introduces the subject in an absorbing way, is stimulating and motivates readers. This is a musthave book for everyone engaged in retail management.
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