Rare and modern books
Hazebroucq, Pierre (Dir.), Collectif, Aymeric Deutsch, G. Le Pechon, Michel Biscayart, Monteil, Jacques, Baruzi, Pierre, Hartung, Henri
Techniques Commerciales (6 Tomes - Complet) Tome 1 : Introduction aux sciences du comportement. Données générales sur la demande. Etude psychologique des consommateurs, utilisateurs et distributeurs. Les formes de commerce ; structure de la distribution ; 2 : Statistique, graphique et recherches opérationnelles en marketing. Marketing et fonctions commerciales. La connaissance du marché. Sondages et enquêtes. Etudes de marché. ; 3 : Etudes de motivation. La prévision des ventes, quotas et secteurs. L'étude du produit. La distribution. Organisation et choix des circuits commerciaux. Les Méthodes de vente ; 4 : Canaux et contrats de distribution : service, prix. Politique commerciale : plan de marketing, fixation des prix. La promotion des
Editions Techniques, 1970
150.00 €
Du Cardinal Librairie
(GRADIGNAN, France)
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