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Rare and modern books

Bernays, Edward L. [Editor], Cutler, Howard W., Dodge, Sherwood, Fine, Benjamin, Fleischman, Doris, Ginsburgh, A. Robert, Jones, John Price, Samstag, Nicholas [Contributors]

The Engineering of Consent

University of Oklahoma Press, 1956

5950.00 €

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Details

Year of publication
1956
Place of printing
Norman, OK, U.S.A.
Author
Bernays, Edward L. [Editor], Cutler, Howard W., Dodge, Sherwood, Fine, Benjamin, Fleischman, Doris, Ginsburgh, A. Robert, Jones, John Price, Samstag, Nicholas [Contributors]
Publishers
University of Oklahoma Press
Size
8vo - over 7¾" - 9¾" tall
Edition
Second Printing
Keyword
Spin Control, Media Manipulation, Marketing, Public Relations, Mind Control, Thought Control, Brainwashing, Social Engineering, Publicity, Social Science, Mass Mind Conspiracy News Media Psychology
Binding description
J H Fair Hardcover
State of preservation
Good
Languages
English
Binding
Hardcover
First edition
No

Description

Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions. A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8. Book
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